The TMT Podcast #8: Solving the designer’s dilemma: focus on the problem, not the product

In this episode, we have two engineers and innovators: Alfie Mcmeeking and Shafae Ali joining the show. Both are graduates of the Dyson School of Design Engineering Imperial College. They are also previous team members of Dreamteam, a student-led professional design consultancy based in Imperial College London which delivers innovative and impactful solutions across diverse topics.

 

Alfie and Shafae gave us some flavour of their journey at Dreamteam when they developed the face mask business project during the time of COVID-19, from user empathies to testing. They also carried the “Dreamteam” spirit forward and are working on a futuristic project called REALITY. Stay tuned to hear about the thought processes involved in creating a new category design and the hurdles they overcame for bringing cool footwear to the market.

 

Want to know more?

http://www.thefuturefootwear.co.uk/